BEAUTY BOYS

THEY ARE BEAT FOR THE GODS AND TAKING OVER

For years we have been forced to hide in the dark shadows we call 'closets' from the ridicule and evil clutches of society and 'straight' men. We have been forced to suppress and hide who we are, because we would not fit to the norms of society.  That has all changed as we have stepped out of those shadows and are embracing who we are, all of who we are and at last we are giving the world the middle finger and taking over the world one beat face at a time. We have claimed back our freedom to be who we are and proud of who we are.

We spent a lifetime caged.  By accepting who we are - all of who we are, we are finally free and freedom is power.

This is what beauty boys are doing now, they have broken out of the stereotypes of what a normal male should be and revolutionized it into a bigger spectrum.

The beauty boy movement came into play in 2015 and has exploded since then.

Originally beauty boys are known as a growing class of makeup artists known as 'beauty boys' who discuss life, sexuality, and celebrity crushes while applying colorful eyeshadows and lipsticks for audiences on Instagram and Youtube.  Many beauty boys have amassed millions of followers and partnerships with major makeup brands.

Beauty boys have changed the way we see the world of make-up and what it means to freely express yourself, they have shown us that make-up it is not only meant for women, that its universal and we as men can wear make-up and be proud and still look better than most women out there. Because of this movement more and more gay men have picked up their make-up brushes and are now freely expressing themselves and shining brighter with every highlight.

In 2016 beauty boy James Charles was named the first CoverGirl ambassador

In 2016 instagrammer Patrick Starr debuted his lipstick line with MAC Cosmetics

Early last year Maybelline announced Manny Gutierezz as the first male beauty ambassador 

Here in the land of the brave, the beauty boy movement has grown and taken spotlight.  The dynamic trio known as Jay-Aeron Gertze, Reinhard Mahalie and Rumano Fabrishh, have shown that makeup and clothes are but what you make of it. Their style fluent yet fierce, and faces always slayn.

The revolution has but only begun as the Beauty Boy movement as taken full flight.