THE PHARRELL FACTOR HITS AS PHARRELL WILLIAMS DEBUTS HIS LOUIS VUITTON SPRING/SUMMER 24' MENSWEAR COLLECTION.

YOU'VE HEARD OF THE JACOBS EFFECT, NOW WELCOME THE PHARRELL FACTOR. 

Louis Vuitton spring/summer 2024 menswear creative directed by Pharrell Williams might just be the second biggest revolution since Marc Jacobs joined Louis Vuitton and redesigned the fashion house.

Pharrell Williams was named the artistic director for Louis Vuitton menswear February, showcasing the collection at the Pont Neuf in Paris this week.

Every garment has the Pharrell touch distinctively resembling the musicians every day style perfectly seamlessly molded into the LV brand.

Focusing on a pixelated checkered glitch effect as the primary design of the collection, featuring in coats and two piece garments. Stating that the collection has a little bit of everything and is designed for everyone.

The collection was modelled by male and female models giving the audience the chance to see the versatile transition the collection has, with bold playful colors, and prints.

Williams also gave breathe to the signature LV luggage,starting with chromatic LV-monogrammed Speedy bags and pixelated camouflage.

A star studded line up as fashions biggest stars grazed the front row to witness the Pharrell factor. All dressed from the collection, some of the stars in attendance was Kim Kardashian, Jay-Z and Beyonce', Willow and Jaden Smith and Netflix star Aron Piper.

📸Kim Kardashian photographed next to Pharrell Williams

When Marc Jacobs joined Louis Vuitton in 1997 he was told that one things that he cannot touch was the logo. Obviously, he changed the logo.

In 2001 Marc worked with Stephen Sprouse and revolutionized the LV turning it into urban street wear aesthetic. Which sky rocketted a global brand building and made fashion art collaborations into the backbone of the brands relevance.

📸Willow and Jaden Smith

📸Zendaya

The show ended on a musical note with a spectacular performance from Jay-Z and Pharrell as the crowds gathered around the two for an up close view to the performance.